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- Mass communication is a process by which we communicate with a large group of people through mass media.
- Its source is a group of individuals who usually act within predetermined roles in an organizational setting.
- It is the process of imparting and exchanging information through mass media to large population segments.
- It utilizes various forms of media as technology.
- It has made the dissemination of information more efficient.
- The platforms utilized include journalism and advertising.
- Television, radio, social media, and print media are common channels of communication.
- It is a great source of entertainment.
- It creates awareness among people about various national programmes and policies.
- It includes radio, television, newspapers, magazines, books and films.
